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About Me.

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I am part of the pursuit from Type 0 to Type 1.

My name is Emma-Jane MacKinnon-Lee and I am a 22 year old ambitious futurist and entrepreneur. Since the age of 6 I have wanted to be in space and develop advanced technologies that can give superpowers to humans. These are big dreams with so much hard work. From matrioshka worlds to shapeshifting. 

To prove myself and make sure that my dreams don't remain just dreams I decided to give up everything, drop out of my space engineering university course to join a digital asset funds to work 7 days a week (18 hour days), and dive into Ethereum, crypto, blockchain, NFTs full time! 

I was able to work alongside some of the greatest minds in these industries, cofounding the first crypto tail risk hedge fund— I was guided under a senior top ex-derivates trader, Bruno Iksil, from the JPM CIO office, for setting up variance swap strategies for Bitcoin options.


I was also appointed by the Dubai government to lead the Dubai Foresight Initiative 2020— over the course of 10 months I engaged with over 160 stakeholders (From regulators, local and federal government departments, large private organisations and international startups and scaleups) to develop 20 refined Dubai native use cases across the financial, transportation, trade and logistics, tourism and real estate sectors. Here I drove the high level strategy, technical use case development, foresight framework development and local and international stakeholder engagement.


In September 2020 I took another leap of faith to follow my conviction and venture out on my own to pioneer web3 fashion, revolutionise the current extractive industry, empower designers globally, and help set the tone for the open metaverse and more!

I founded DIGITALAX— the first web3 fashion ecosystem. 


DIGITALAX is building native web3 infrastructure for supporting the entire fashion industry, digi-physical fashion supply chains, new native metaverse publishing systems, incentivised ecosystems for designer DAOs, the modding community, players to earn new livelihoods native to decentralised tech and also developing an interoperable 3D file transfer architecture using native crypto and NFT incentive models for enabling a flourishing open source developer bazaar— a dynamic cross-platform format for the metaverse. 

See more about what this all means in this video! 

Liberating fashion through web3 is my passion. There is nothing else that drives me more and that makes me want to jump out of bed each morning! 

My life has been an eventful series of different adventures that have led me across many different journeys.... and this is a journey I can't wait to inspire many others to join and pioneer alongside me, because decentralisation is SO critical. 

Also I started writing more on Medium! You can see some more of my thoughts and about me here.

Also follow me on twitter! 😆

This website is a crazy compilation of my beliefs, ideas, interests for the future.  

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